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Discover the joy of giving


Welcome to sagaform

Scandinavian lifestyle design

Sagaform is a Scandinavian Lifestyle brand with over 20 years’ experience. We feature attractive products that are thoughtfully designed to be both functional and beautiful to look at.

Our products are perfect as gifts for every occasion, even if that occasion is a little pick me up for oneself! Through our cooperation with well-known designers we can offer gifts with that little extra and Scandinavian design fits in everyone’s home. We know how important it is to have the right gift and we work hard every day to give you gift solutions for you and your customers. 

We wish you the best gift occasions!  



New Packaging

We are adding a completely new packaging concept to selected items in our line to make it easier to create a beautiful gift. The gift boxes features a fun dot pattern and includes ribbon and card. The item itself is pack-aged in dot patterned tissue paper. All you have to do is to write the card and the gift is ready to be given away!



Remove the product sleeve, fill out the card, secure the ribbon, and voilà! Hassle free gift wrapping ready to be enjoyed.


About Sagaform


About Sagaform

Sagaform stands for joyful, innovative gifts for the kitchen and the set table. Indoors and outdoors. Joyful gifts for friends or family, or to spoil yourself with.

Sagaform wants its brand and product range to be the obvious gift choice for Saturday nights’ dinner hosts, or the new neighbour you want to welcome to the neighbourhood, or yourself when you want to brighten up your own day. The gift market is never ending and it is Sagaform’s ambition to always be there as a natural option. We want to be the solution to your gift problem and something that spreads joy and appreciation and puts a smile on the receiver’s lips. To make this possible we cooperate with Sweden’s best designers. Gifted designers who are well aware of the brand’s core values and always stay up to date with prevailing home furnishings trends and lifestyles. A must if we are to accommodate our customers with top of the line Scandinavian design.

A warm welcome to Sagaform’s joyful and innovative world!

Corporate Social Responsibility

Sagaform is a part of New Wave Group that believes in sustainable growth. It is important for us to adapt business solutions that are financially profitable, but also sustainable from a social and environmental perspective.

 Read more about our work with sustainability, ethics and the environment.

Follow us on Instagram @sagaformusa